Sunday, March 12, 2017

New Craft Beer Store Brings Tasting Room And Retail Downtown

Written by  Paul Starr
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craft beer cellar

Craft Beer Cellar Grand Rapids, a bottle shop offering a vast selection of craft beer will celebrate its Grand Opening at 404 Ionia Ave. S.W. on Saturday, March 18 with craft beer tastings, fresh donuts, raffles, and WGRD broadcasting live.
The store is a sector of the Craft Beer Cellar franchise, independently owned and operated by Brian Beaucher and Jessica Beeby, both Cicerone Certified Beer Servers. Craft Beer enthusiasts will enjoy a rotation of 20 meticulously selected draft lines from around the world, with the opportunity to open bottles and cans of beer from the walk-in cooler to drink in store with a small corking fee. Staff ‘Beer Geeks’ will provide proper glassware for in store purchases to bring out the aroma and flavor of every beer. Craft Beer Cellar will also provide the option to purchase online and pick up in store, from 4-packs to kegs. “Essentially, if there’s a legal way to sell beer? We’ll provide it.” Beaucher said.

“Every Craft Beer Cellar store tailors itself to what makes sense for the area. We personally designed the look of the store, we decided on the location, how many draft lines we wanted, where the cooler was going, and so on. The mothership simply approved it to make sure we’re doing right by their brand.” Beeby said.

Craft Beer Cellar will open with a staff of 8 full and part time employees. Everyone on staff has the title of a ‘Beer Geek’ and at minimum, are Cicerone Certified Beer Servers. Staff is compensated equally, trained to work every position and will make the effort to educate every customer that walks through the door. “Throughout the day, maybe you’re on the phone, behind the bar or register; tips get pooled at the end of the day and split equally regardless of where you worked. We want to provide a collaborative environment for our employees and customers.” Beaucher said.

The public will be welcome to bring in food, menus will be available from area restaurants, including the Downtown Market, located across the street. Food Trucks plan to occasionally stop by outside under the bridge, adjacent to their location. Craft Beer Cellar will offer snacks for purchase as well as free wifi and board games for patrons.

Hours of operation: Monday through Saturday, 10 a.m. to 10 p.m., and on Sundays from 11 a.m. until 7 p.m.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.