Wednesday, January 27, 2016

Ashley’s Announces Largest Belgian-Only Beer Event in the U.S. North American Belgian Beer Festival to Take Place in February

Written by  Paul Starr
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For the sixth year in a row, Ashley’s Beer and Grill is pleased to host the North American Belgian Beer Festival, the country’s largest Belgian-only beer event. The unique event, sponsored by the Consulate General of Belgium/Flanders Investment and Trade, will be held February 13, 2016, near the Westland Shopping Center.
As many as one thousand attendees will be able to sample from more than 220 beers from the 80+ Belgian breweries represented.

“You would have to go to Belgium to find this many Belgian beers in one place,” said Xavier Van Honsebrouck, fifth generation owner of Van Honsebrouck brewery in Ingelmunster, Belgium; 2015 attendee; and planned attendee for 2016.

Belgium is recognized by many experts as one of the world’s top beer nations, with Belgian brewers creating more recognized styles of beer per capita than any other country.

“This event showcases exclusively craft beers brewed in Belgium,” said Luc Strybol, head of the economic mission of Flanders. “There will be breweries that trace their roots back a thousand years, breweries that have been owned by the same family for over a hundred years, and others that just formed in the past few years.”

Festgoers will also have the chance to pair the many unique specialty and boutique brews with a menu of Belgian-inspired “cuisine à la bière.” Brewers and other Belgian beer experts will be on hand to help educate and guide guests through the amazing diversity and complexity of the Belgian beer world.

Due to the success of the last year’s festival, the 2016 event will take place in an expanded, heated tent next to Ashley’s. It will include several educational sampling sessions that cover the history of Belgian brewing, the Trappist monasteries that make beers, and beer blending. New this year is a VIP suite within the festival that will include a private Belgian-inspired buffet as well as exclusive samples.

“To address the growing interest among beer drinkers, many American craft brewers are making their interpretation of Belgian beers,” said Roy More, co-owner of Ashley’s. “This festival offers guests the opportunity to try the originals.” More, along with co-owner and brother Jeff, are frequent visitors to Belgium, where they were both knighted last fall by the Belgian Brewer's Guild in recognition of their support of the Belgian beer industry.

Tickets are available online at www.nabbf.org/registration.


About Consulate General of Belgium/Flanders Investment and Trade

Flanders Investment and Trade (FIT) promotes international enterprise in Flanders in a sustainable way as a key factor in the social and economic development of the region. FIT does so by supporting the international activities of Flemish companies and by attracting foreign investors to Flanders.

About Ashley’s

With locations in Ann Arbor and Westland, Ashley’s is known as “Michigan’s Premier Multi-tap.” DRAFT magazine has repeatedly named Ashley’s one of the 100 best beer bars in the country and the Brewers Association's CraftBeer.com named Ashley's one of the top 25 Great American Beer Bars. More information on Ashley’s can be found at www.ashleys.com and the North American Belgian Beer Festival at NABBF.org.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.