“Every Craft Beer Cellar store tailors itself to what makes sense for the area. We personally designed the look of the store, we decided on the location, how many draft lines we wanted, where the cooler was going, and so on. The mothership simply approved it to make sure we’re doing right by their brand.” Beeby said.

Craft Beer Cellar will open with a staff of 8 full and part time employees. Everyone on staff has the title of a ‘Beer Geek’ and at minimum, are Cicerone Certified Beer Servers. Staff is compensated equally, trained to work every position and will make the effort to educate every customer that walks through the door. “Throughout the day, maybe you’re on the phone, behind the bar or register; tips get pooled at the end of the day and split equally regardless of where you worked. We want to provide a collaborative environment for our employees and customers.” Beaucher said.

The public will be welcome to bring in food, menus will be available from area restaurants, including the Downtown Market, located across the street. Food Trucks plan to occasionally stop by outside under the bridge, adjacent to their location. Craft Beer Cellar will offer snacks for purchase as well as free wifi and board games for patrons.

Hours of operation: Monday through Saturday, 10 a.m. to 10 p.m., and on Sundays from 11 a.m. until 7 p.m.