Monday, December 15, 2014

HopCat – Detroit and Short’s Brewing Co. set World Record with 120-tap takeover

Written by  Paul Starr
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HopCat Detroit servers

Grand opening event sets new mark for largest selection of beers on tap from a single brewery at one time.
HopCat – Detroit and Short’s Brewing Co. today set a new World Record for a tap takeover when HopCat opened with 120 different varieties of Short’s beer on tap.

Never before in the history of the world have so many varieties of beer from a single brewery been available on tap in one place at one time.

Nearly 1,000 people lined up in 38-degree weather hours before the opening to be part of the event. HopCat provided a card good for a free order of fries for a year to the first 200 people in line and free orders of fries all day as part of the celebration.

“Detroit is the center of the beer universe today thanks to the hundreds and hundreds of people who showed up this morning and the brewing brilliance of Joe Short and the entire Short’s Brewing Co. team,” said Mark Sellers, founder of HopCat. “We are thrilled to be part of Detroit’s comeback story and to provide a new spot for great food, beer and live music.”

Reed Bramble, a Wayne State University student from Grand Rapids, was the first customer, arriving at 5:30 in the morning.

“As a brewery that only sells beer in Michigan, we have an enormous opportunity to explore and be creative with beer – and also gives us the ability to make LOTS of different beers over the course of the year,” said Short’s Brewing Co. Founder Joe Short. “Working with the folks at HopCat we’re fortunate to have the opportunity to be involved in the Detroit location opening with 120 of our beers. It’s awesome to work with entrepreneurs like Mark who have a vision and who are pumping creativity and inspiration into communities like Detroit.

“Detroit is an iconic Michigan City having the defibrillator slapped on it. I’m excited to bring our ‘Michigan Only, Michigan Forever’ business model to the motor city and blow some minds with our beer.”

Today’s events will conclude with a free show by Detroit’s own Howling Diablos and the Pitchblak Bass Band, of Brooklyn, NY in The Huma Room, HopCat – Detroit’s second floor live music venue.

HopCat Detroit employs more than 200 people. The renovation of the historic building at the corner of Woodward and Canfield was a $4.5 million investment in Detroit’s Midtown neighborhood.
About HopCat

Founded in Grand Rapids, Mich., in 2008, HopCat is the flagship brand of BarFly Ventures. HopCat is a destination for locals, tourists and beer fanatics alike, earning international accolades as such as: “No. 3 Beer Bar on Planet Earth” by Beer Advocate Magazine, “No. 2 Beer Bar in America” by CraftBeer.com and “No. 1 Brewpub in the United States” by RateBeer.com. HopCat – East Lansing opened in August 2013. In August of 2014 HopCat – Broad Ripple opened in Indianapolis with Indiana’s largest number of craft beers on draft. HopCat – Detroit will open on Dec. 13, 2014 with 130 draft lines and a live music venue, The Huma Room, in the heart of Detroit’s Midtown neighborhood.
www.hopcat.com

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.