Tuesday, November 19, 2013

Beer the Change: Brewery Vivant takes over Twisted Rooster to fight hunger

Written by  Paul Starr
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Beer the Change Brewery Vivant takes over Twisted Rooster to fight hunger 

On Thursday, Nov. 21, Grand Rapids’ Twisted Rooster will make room on its draft list for half a dozen beers from Brewery Vivant. The event is expected to pique the interest of local beer geeks with this season’s restaurant debut of Vivant’s PlowHorse, a 9 percent-ABV imperial stout with enough muscle to banish the mid-November chill.
Beer the Change Brewery Vivant takes over Twisted Rooster to fight hungerTwisted Rooster and Brewery Vivant will donate 10 percent of food and drink sales from 3 p.m. to close to Feeding America West Michigan Food Bank, a hunger-relief organization based in Comstock Park.

Brewery Vivant’s co-owner Kris Spaulding describes the hearty PlowHorse as ideally suited to the season. “Dark beer and winter go together very well. Kind of like, you don’t make stew so much in the summer. You make it in the winter.”

Lindsay Stone, Twisted Rooster’s marketing manager, said the restaurant seeks out partnerships with local breweries like Vivant because they “share our vision and passion for this community.”

Back in April, Crooked Goose, Twisted Rooster’s sister restaurant in Standale, hosted a similar Brewery Vivant takeover, raising enough to distribute more than 2,700 meals to food-insecure Michiganders.

For Spaulding, supporting Feeding America West Michigan is a way to serve those members of the community who couldn’t afford a meal at her brewery. But, as both Brewery Vivant and Twisted Rooster source ingredients from many of the local growers and suppliers who donate product to the Food Bank, it’s also a reflection of their shared stake in West Michigan’s food system.

We’re at a different part in that closed circle. If we’re supporting these farmers that are also giving to you, that’s pretty awesome,” Spaulding said.

It’s very symbiotic,” said Feeding America West Michigan’s Andrew Steiner. “We all rely on each other to feed people whether by traditional means or through our charity network.

We’re really blessed to live in a state that’s this rich in food.”

Thanks to the generosity of local donors, Feeding America West Michigan is on track to distribute more than 25 million pounds of food this year, a record for the organization.

Along with PlowHorse, the tap takeover will feature a mix of flagship and specialty beers: Farmhand, a French-style farmhouse ale, Triomphe, a Belgian-style India pale ale, Big Red Coq, a red ale made with Citra hops, Zaison, an imperial saison brewed with Tellicherry black peppercorns, Trebuchet, a double India pale ale, Sgt. Peppercorn, a rye pale ale, and the Tripel, whose name really says it all.

Twisted Rooster is located at 1600 East Beltline Avenue NE in Grand Rapids.


About Feeding America West Michigan Food Bank:

One of the nation’s largest and most effective food banks, Feeding America West Michigan Food Bank reclaims edible surplus food from farmers, manufacturers, distributors and retailers. It stores, processes and distributes that food through more than 1,200 local food pantries and other hunger-relief agencies in 40 Michigan counties from the Indiana border through the Upper Peninsula. More than 100,000 West Michigan families rely on food from Feeding America West Michigan. For more information, visit feedingamericawestmichigan.org.


About Twisted Rooster:

Twisted Rooster is an original dining concept created by Grand Rapids-owned-and-operated restaurateur, Meritage Hospitality Group. Our three locations throughout Michigan feature a twist on classic American fare, with original dishes created by our Corporate Executive Chef, Mark Noseda II. At Twisted Rooster, we provide our customers with locally grown food in an energetic and family-oriented atmosphere. Learn more at twisted-rooster.com.


About Brewery Vivant:

The core of Brewery Vivant can be found at the crossroads of three passions: 1. Our love of the tradition and artistic approach of the Belgian and French styles of beers. 2. Devotion to using local sources for ingredients and running our business according to the three pillars of sustainability: Environmental Integrity, Social Equity, and Economic Viability. 3. Sharing the experience of how beer and food can be paired to uplift the enjoyment of both. Brewery Vivant is located in the East Hills neighborhood of Grand Rapids. Learn more at breweryvivant.com.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.