Wednesday, July 22, 2015

Upper Hand Brewery unveils new more U.P. focused logo

Written by  Paul Starr
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Upper Hand Brewery is proud to present a brand new logo that will soon debut on all packaging and branding for the Escanaba-based brewery.
Designed by Elegant Seagulls in Marquette, the brewery’s new logo is a more accurate representation of Upper Hand’s immense pride and commitment to its home, Michigan’s Upper Peninsula.

“We got a lot of feedback since we first opened and we realized that in order to truly honor the place we call home, we wanted to be sure to represent the entire U.P. in our logo,” said Larry Bell, President and founder of Bell’s Brewery, Inc. (Upper Hand is a division of Bell’s).

Elegant Seagulls is the same local studio that created the look and feel of the brewery’s packaging and branding.

This new logo, which features the entire U.P., will soon make its way onto store shelves, tap handles and more over the coming weeks as older packaging stock is depleted. Merchandise featuring the new logo will also soon be available for online purchase.


Brewed with a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula, but you won’t find them below the Mackinac Bridge. We brew beer where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan’s Upper Peninsula.
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Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.