Wednesday, July 13, 2016

Stormcloud Brewing Company Builds Community with Sleeping Bear Heritage Trail

Written by  Paul Starr
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Stormcloud Brewing Company has announced the next recipient of its Stormcloud Builds Community fundraising initiative. For July 2016, Stormcloud is helping to support the Sleeping Bear Heritage Trail with a fundraising event happening Saturday, July 23. Stormcloud will donate 50% of all pub sales between the hours of 4-6pm directly to the Sleeping Bear Heritage Trail.
The Sleeping Bear Heritage Trail is a hard-surfaced, non-motorized, multi-use trail planned to span 27 miles through Sleeping Bear Dunes National Lakeshore. When completed, the trail will extend from the northern end of the National Lakeshore at Good Harbor Beach south to the Leelanau/Benzie County line near the village of Empire. Currently, approximately 17 miles of the trail have been constructed and are open for public use.

This summer, Stormcloud is honoring the cycling culture of northwest lower Michigan with fundraisers to support local, non-profit trail systems. Support began in June with two fundraising events for the Friends of the Betsie Valley Trail, a not for profit corporation formed in 1993 to develop and maintain the Betsie Valley Trail. The Betsie Valley Trail is a 22 mile multi-use trail built on the bed of the former Ann Arbor Railroad, which extends from Frankfort through Elberta and Beulah, then south to Thompsonville.

“Our scenic slice of northern Michigan is a biking and hiking paradise,” says Stormcloud Co-Owner Rick Schmitt. “Many citizen-based groups and non-profit organizations have done incredible work over the years to create the trail systems we use throughout the year. Now it’s time to do our part to help support those efforts to create pedal-powered communities for residents and visitors alike.” says Schmitt.

"We are delighted the Sleeping Bear Heritage Trail is the July recipient for Stormcloud Builds Community. The trail is a wonderful addition to the Sleeping Bear Dunes National Lakeshore,” says Pam Darling, Development Director of TART Trails. “A passionate and dedicated group of trail supporters has taken the trail from a vision to reality. SBHT contributes to the economy, health and social fabric within the Lakeshore and its surrounding communities."

The Sleeping Bear Heritage Trail is a project of the Leelanau Scenic Heritage Route Committee (LSHR). Trail development is a partnership between the LSHR Committee, the Michigan Department of Transportation, Sleeping Bear Dunes National Lakeshore, Friends of Sleeping Bear Dunes, and TART Trails. Funding for trail development comes from federal and state grants, foundations, and individual donations. Learn more about this valuable community resource by visiting

As part of its Stormcloud Builds Community initiative, Stormcloud Brewing Company selects one charitable organization making a difference in northern Michigan to share its message with Stormcloud’s customers and to help raise funding for the organization. Recipients are chosen every month during the summer season and quarterly thereafter.

To date, Stormcloud Builds Community has helped support 12 nonprofit organizations:


About Stormcloud Brewing Company

Stormcloud Brewing Company opened in June 2013 just two blocks from Lake Michigan in the lakeside town of Frankfort, Michigan. A small brewery specializing in brewing Belgian-style ales, Stormcloud offers 16 taps in addition to a full menu of flatbread pizzas, small plate appetizers, soups and salads, sandwiches, charcuterie plates, and specialty popcorn. Visit Stormcloud online at

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.