Thursday, March 17, 2016

Short's Brewing Co. Announces Canning Line Installation

Written by  Paul Starr
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shorts brewing cans article

Short’s Brewing Company of Elk Rapids, Michigan announces plans to package their beers and Starcut Ciders in cans for the first time. Based in Northern Michigan, the company sees this addition to their lineup as a step towards reaching customers enjoying activities better suited for non-glass containers. An initial can roll out will include beers from their flagship lineup as well as a selection from their hard cider brand, Starcut Ciders.
Manufactured by Wild Goose Canning of Boulder, CO, the WGC-250 with semi-automatic depalletizer and twist rinser will be be able to fill 42 cans per minute at top speed. The canning machine will be installed this month with cans available in April.

According to Tyler Glaze, Short’s Quality Manager, “Cans are an excellent opportunity to get our beer into new places that glass cannot go. Glass bottles are great, but if you have ever been at the beach and drank out of glass, you’ve gotten a lot of dirty looks -- trust me. With our canned product, you can now drink at the beach with your mind-at-ease and take comfort in the fact that those dirty looks are a direct response to your hot bod making people jelly.”

The four beers available in cans will be Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Local’s Light (American Lager), and Space Rock (American Pale Ale). Octorock, a semi-sweet hard cider will complete the lineup.

For more information about Short’s Brewing Company please visit www.shortsbrewing.com.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.