Wednesday, July 09, 2014

New Holland’s Beervangelist, Fred Bueltmann, Steps Up as Brewery’s VP of Brand and Lifestyle

Written by  Paul Starr
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New Holland Brewing Co.’s current Vice President of Sales & Marketing, Fred Bueltmann (a.k.a. The Beervangelist) will be stepping into a new position as the Holland, MI brewery’s Vice President of Brand and Lifestyle. This new position is a response to the company’s significant growth over the past several years, charging Bueltmann with shaping and sharing New Holland’s brand and culture within the company and beyond. Bueltmann will also act as the official spokesperson and man on the scene at major industry events as well as foster collaborative relationships in the marketplace.
“Fred IS craft. He has made craft beer and spirits his livelihood. He is committed to the craft food movement, hosting dinners, developing his own cooking prowess. Hell, he wrote a book about it. And if you have had the pleasure of visiting his and his wife’s farm, you know that this is not a hobby for him. Craft is the way that Fred lives his life,” says President and Co-founder of New Holland, Brett VanderKamp. “This is who we want out there representing our brand. His passion for handcrafted beer and spirits and his devotion to New Holland makes this a very exciting shift in our organization.”
 
Bueltmann’s new title and position provides brand-focused attention within all departments of the company, in the market and cultivating partnerships across industries. His transition will coincide with the company’s annual Wholesaler Summit, scheduled for September 15, 2014.
 
“I have learned many things in my twenty-plus years in the industry. Being part of the craft renaissance has been tremendously inspiring," stated Bueltmann. “New Holland believes in contributing culturally and being good stewards of the craft lifestyle, which takes a deep commitment to vision and message. I’m proud of our dedication and effort to this end, and extremely honored to do my part."
 
Bueltmann’s new responsibilities have opened up two positions that New Holland is currently vetting candidates for – a Director of Sales and a Director of Marketing. Both positions had previously been under Bueltmann’s purview, but with consistent growth, New Holland looks to strengthen their leadership team by adding these two high-level positions.
 
Bueltmann is a Certified Cicerone®, past president of the Michigan Brewers Guild and recipient of their prestigious “Tom Burns Award” recognizing the pioneering spirit of the “Great Beer State.” He also serves as a judge for the Brewer’s Association’s Great American Beer Festival and World Beer Cup and is a nationally-recognized expert on pairing beer and food, authoring; Beervangelist’s Guide to the Galaxy a seasonal tome on pairing, cooking and hosting with craft beer.
 
“It’s an exciting time of growth for us and it’s exciting to see Fred heading out there to do what he loves –evangelizing about the art of craft,” says VanderKamp. “I can’t wait to see what Fred creates for us.”
 
About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Their role as an integral member of the artisan approach is something they take seriously, yet engage lightheartedly. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, their mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits.
Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.