Sunday, February 28, 2016

New Holland Brewing Launches the “Storyteller Series” on with ‘Road to GR’ to celebrate Grand Rapids, Michigan Beer Week

Written by  Paul Starr
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As a part of New Holland Brewing’s efforts to pour a great story for their customers, the brewery announced today that it is launching a “Storyteller” web series on their website, to expand through their social channels and YouTube in coming months. The New Holland team partnered with Ash & Ink Media in developing original content and the platform for the first of four web-based stories to be presented in 2016.
The Storyteller Series is a series of beautifully-presented, online stories which enable the craft brewer/distiller to tell their story on issues close to their heart in their own words and to provide a more in-depth look at what drives them to do what they do.

The series launches today, Thursday, February 25, with a web feature devoted to New Holland's path to opening their upcoming Grand Rapids location. Future stories will focus on Dragon’s Milk, Artisan Spirits and their commitment to MI agriculture, among other topics.

"The Road to Grand Rapids" delves into the decade that New Holland has been contemplating adding a physical presence in the Grand Rapids area and the status of the project, set to open in Fall of 2016. It will dig into the “why” and gives fans an inside look at this exciting new development. Readers will learn what New Holland envisions for the space, the food, beer, and spirits that will be created there, and how they see the facility fitting into the vibrant, Westside Grand Rapids community.

“Road to Grand Rapids – and the storytelling series in general – marks New Holland’s continued push to show more behind-the-scenes happenings and provide an enhanced experience that connects with our fans wherever they are,” said Joel Petersen, VP of Marketing. “Collaborating with the team at Ash & Ink Media has allowed us to be outside our own heads in our first story, creating a visual, thorough look at a moment in time. In the end, I really wanted a platform to explain the reasons we pursue the passions that we have. Everyone explains the what and the how, but I believe fans should know the why.”

To follow along with the Storyteller Series, and see episode 1, "Road to Grand Rapids", click HERE.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.