Thursday, December 05, 2013

Michigan Brewers Guild: Statement on Winter Beer Festival 2014 Ticket Sales

Written by  Dianna Stampfler
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 Michigan Brewers Guild: Statement on Winter Beer Festival 2014 Ticket Sales

The Michigan Brewers Guild recognizes and shares the frustration that some experienced when trying to purchase tickets for the Winter Beer Festival – which sold out in record time, again, this year.
The ticket processing system tracked 18,000 unique users trying to purchase just over 6000 tickets which were all sold in less than 3 hours. This resulted in a large number of people not being able to purchase tickets. Similar to highly popular concerts, sporting activities and other craft beer events around the country, demand simply exceeded the availability of tickets.

Core to the Guild’s mission, we continually strive to introduce more individuals to Michigan craft beer. However, we must limit the quantity of tickets available to any event to assure a safe, well-managed event. As with every Guild festival, we learn new things and continue to examine all elements of the events in an effort to improve them. Logistically the Winter Beer Festival presents its own set of challenges with regard to weather and overall execution.

We appreciate your understanding and continued support of MiBeer.

Dianna Stampfler

Dianna Stampfler

Dianna has been referred to as one of the most motivated, energetic and passionate leaders in the tourism industry, with more than 20 years of marketing, public relations and media relations experience.

She launched Promote Michigan in August, 2004 and has successfully established herself as an independent marketing representative for an impressive list of clients including Traverse Tall Ship Company, The Homestead Resort, ShowSpan Inc. (including Grand Rapids International Wine & Food Festival, Michigan International Auto Show and Grand Rapids Boat Show), Michigan Apple Committee, Association of RV Parks & Campgrounds – Michigan, Harbor Country CVB and Michigan Brewer’s Guild, among others.