Thursday, October 25, 2012

Barfly Ventures To Open Hopcat (East Lansing) and Lansing Brewing Company in 2013

Written by  Paul Starr
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Barfly Ventures To Open Hopcat (East Lansing) and Lansing Brewing Company in 2013

Projects Will Create Approximately 100 New Jobs
BarFly Ventures, owners of several toprated bars in downtown Grand Rapids, today announced it has signed letters of intent to open a new brewpub in downtown Lansing and a new HopCat restaurant and craft beer establishment in East Lansing.
Lansing Brewing Co. and HopCat (East Lansing) will build on BarFly’s reputation for creating uniquely designed restaurants and bars with an emphasis on high-quality craft beer and food.
  • HopCat (East Lansing) will be located on the ground floor of The Residences, 211 Ann St., in the heart of downtown East Lansing (on the corner of Grove and Albert streets). HopCat (East Lansing) will offer an extensive food menu and 100 craft beers on tap, the largest draft selection in the state.
  • Lansing Brewing Co. will be on the ground floor of the new Stadium District Apartments, 500 E. Michigan Ave, across from Cooley Law School Stadium, the home of the Lansing Lugnuts. The opening of Lansing Brewing Co. revives the name of a brewery that operated in Lansing between 1898 and 1914.

“Lansing and East Lansing have thousands of residents who are passionate about good food and good beer, but the market seems under-served,” said Mark Sellers, owner of BarFly Ventures. “I’m excited to revive the historic Lansing Brewing Co. name downtown and bring HopCat’s unmatched selection of craft beers and highquality food to downtown East Lansing.”

Although BarFly is located in Grand Rapids, it has strong ties to East Lansing. Sellers is a life-long Spartan fan and graduate of MSU’s Broad School of Business.

“My time at Michigan State was the best 11 years of my life,” Sellers said. “I look forward to meeting new friends, playing a positive role in the Lansing and East Lansing business communities, and sharing my love of great food and quality beer.”

BarFly project coordinator Sam Short is an East Lansing resident whose wife works at MSU College of Law. Sam has helped lead the effort to relaunch the historic Grand Rapids Brewing Co. in downtown Grand Rapids this year. In 2013, he’ll manage the startup of the two Lansing-area projects.

The businesses are expected to create about 50 new jobs at each location. Both will follow BarFly’s commitment to sustainability. Through an extensive recycling and composting program implemented company-wide, BarFly’s establishments have prevented more than 90 percent of the waste they generate from going to landfills. Lansing Brewing Co. and HopCat (East Lansing) are expected to open in late summer of 2013, subject to final lease negotiations.

About BarFly Ventures:

BarFly Ventures was founded by Grand Rapids native Mark Sellers and his wife, Michele, as a holding company for the couple's pubs. BarFly’s flagship establishment, HopCat, opened in 2008 and has been rated No. 3 Beer Bar on Planet Earth by Beer Advocate magazine and the No. 2 Beer Bar in America by the readers of CraftBeer.com. In 2012 GQ magazine declared the burger at BarFly’s Stella's Lounge as the “Best Burger in America.” In November, BarFly will open the state’s first all-organic brewery, Grand Rapids Brewing Co., in downtown Grand Rapids. In 2013, Barfly will open Lansing Brewing Co. in downtown Lansing and HopCat (East Lansing). Follow the progress on Facebook at facebook.com/LansingBrewingCompany and at facebook.com/HopCatEastLansing

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.