It is the mission of Soo Brewing Company to produce beer that the people of Sault Ste. Marie can be proud of – beer that meets and exceeds the highest standard, our own. Our products will be unique and innovative, yet hold true to the old-world brewing traditions of our ancestors. The product will be affordable, allowing everyday people the opportunity to enjoy great hand-crafted beer.
The profits made by Soo Brewing Company will be put back into the community whenever possible. Employees of Soo Brewing Company will be treated like family, paid a livable wage and given the opportunity to advance through hard work. All employees will be fully knowledgeable about the product, the process and culture of beer and will treat customers as they would guests in their own home.
Soo Brewing Company will strive to promote beer culture and responsible enjoyment of the product, and will be relentless in our effort to improve the quality of the product and the efficiency by which it is produced. Soo Brewing Company will be a shining example of corporate ethics and social responsibility, and above all, enjoy what we do every day.