Wednesday, January 11, 2017

Short's Brewing Co. Announces Distribution of Two Beers for Independent Accounts Only

Written by  Paul Starr
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In an effort to reaffirm their commitment to local, Michigan small businesses, Short’s Brewing Company announces the distribution of two brews for independent Michigan accounts only. Publican Porter, a classic Short’s brew and Chief Hopper, a brand new Double IPA will be distributed to interested Michigan accounts with fewer than five locations nationwide. Both Publican Porter and Chief Hopper will be available in six-packs of 12oz bottles and various keg sizes.
The idea to brew and distribute a beer for independent Michigan accounts originated this past summer. With Short’s decision to expand their distribution footprint to include new states in early 2016, the company sought ways to demonstrate its commitment to local, independent establishments.

Receiving an impressive score of 92 on BeerAdvocate, Publican Porter, is a London-Style Porter that was originally bottled as a part of Short’s 2007 Imperial Beer Series. In contrast, Chief Hopper is a new Double IPA hopped with Vic Secret, Simcoe, and Centennial hops and inspired by the show “Stranger Things.” Chief Hopper made it’s debut at the Short’s Brewing Company pub this past fall to rave reviews.

Restaurants, taprooms, bars, and independent retailers are encouraged to contact their Short’s or Imperial Beverage representative to place an order before January 13th, 2017. Michigan residents, look forward to enjoying both beverages on tap and in bottles in early March.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.