Tuesday, May 31, 2016

Right Brain Brewery to Launch Brands in Six-Packs This Summer

Written by  Paul Starr
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 right brain glass bottle release

This summer, Right Brain Brewery will expand its packaged product offerings and launch many of its popular brands in 12 oz bottle six-packs. Previously, Right Brain only offered its products in 16 oz cans, 22 oz bottles, and on draft. The first two brands to hit shelves are Cake Walk vanilla cream ale and Blue Magic lavender ale, and they are scheduled to be available in retail stores in late June.
“The addition of six-packs to our portfolio will be beneficial, as we can now more efficiently supply customer demand for some of our specialty and seasonal brews. Before this, Right Brain fans would only be able to try some of these beers on draft,” says Right Brain Brewery Sales Representative David Springsteen.

In addition to widening beer offerings to customers, Right Brain will also have more opportunities to showcase their fun and quirky branding. “Early in 2015, we tasked our designers with building a cohesive beer packaging portfolio to establish the Right Brain brand look and feel. We’re beyond happy with the result, and love how each package has its own unique creativity, yet maintains a cohesiveness across brands,” says Marketing Coordinator Jeff Houser.

In the fall, Right Brain Brewery plans to release its seasonal brands Chubby Squirrel (spiced brown ale), Naughty Girl Stout (chocolate mint stout) and its Great American Beer Festival silver medalist, Concrete Dinosaur (brown rye IPA).

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.