Wednesday, September 16, 2015

New Holland Brewing & Carhartt Present "The Carhartt Woodsman Tour” to Celebrate Return of Collaboration Beer

Written by  Paul Starr
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In 2014, Carhartt, America’s legendary work wear brand, and New Holland Brewing Co., brewers of craft beer and spirits, collaborated on a brew to celebrate the 125th anniversary of the iconic clothing manufacturer - The Carhartt Woodsman. The beer was brewed for the men and women who build America, holding craftsmanship and hard work close to their heart. The Carhartt Woodsman Tour is a new tradition and returns this year to bring the beer to the people, entertain them along the way, and capture their stories.
The tour crew, including storytellers, musicians, and artists from New Holland, Carhartt and beyond is reaching out to hear and share stories with the people who make our country's landscape unique. New this year is a stop at Carhartt’s new flagship store and the addition of a charity partner. Proceeds from the tour will be used to support Glen Arbor Township’s Disaster Relief Fund.

The tour kicks off on Wednesday, September 16th at New Holland Pub on 8th, in Holland, MI and stops in Empire, MI, Lakeview, MI, Detroit, MI, Columbia, MO, and eventually arrives in Lakewood, CO for a finale event featuring "The Voice" star and Michigan native Joshua Davis. The tour then parks at craft beer’s biggest stage, the Great American Beer Festival (GABF) in Denver.

“Our collaboration with Carhartt has been rich with story, and we’re looking forward to hitting the road to bringThe Carhartt Woodsman back to the thirsty public and create some more,” says New Holland Vice President of Brand and Lifestyle, Fred Bueltmann.

Full Tour Schedule:
  • Wednesday, Sept 16th - New Holland Brewing Co. Pub on 8th, Holland, MI / 5pm
  • Thursday, Sept 17th - Empire Hop Farm Wagon Tours, Empire, MI / 2-5 pm
  • Thursday, Sept 17th - Joe’s Friendly Tavern, Empire, MI / 7-11 pm
  • Friday, Sept 18th - Earthworks Harvest Gathering, Lakeview, MI / On stage 4-5 pm
  • Saturday, Sept 19th - Carhartt Flagship Store, Detroit, MI / 4-7 pm
  • Saturday, Sept. 19th - Hopcat Detroit, Detroit, MI / 8 pm-Midnight
  • Sunday, Sept 20th - Quinton's, Columbia, MO / 6-9 pm
  • Tuesday, Sept 22 - Camp Woodsman @ Bear Creek Lake Park in Lakewood, CO / 5-10pm
  • Thursday, Sept 24th - Herb’s, Denver, CO with Funkilinium / 10 pm-1 am

For more information, please visit the tour site newhollandbrew.com/carhartt and follow us on social media #CarharttWoodsman.

About New Holland Brewing Co.

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 5,100 employees worldwide, Carhartt is family owned and managed by the descendants of the company‘s founder, Hamilton Carhartt.

About The Carhartt Woodsman

The Carhartt Woodsman – a Barrel-Aged Pale Ale will be available across the country in fall 2014. Michigan-grown Cascade hops bring a brightness to this barrel-aged American pale ale. The Carhartt Woodsman is a session beer based on its easy going 4.5 % alcohol by volume, its malt sweetness and toasted oak combine for a smooth, refreshing finish. Pairings: Burgers, BBQ, and a job well done.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.