Only the quintessential Christmas town could give us the perfect Christmas beer. Sweet toasted dark malts and American hops combine with holiday flavors to create a medium-bodied ale with a taste and aroma that is unmistakably Christmas.
Along with the Frankenmuth Brewery, the design and packaging is itself an ode to Frankenmuth’s holiday traditions, with creative illustrations of other popular destinations such as Bronner’s CHRISTmas Wonderland, Zehnder’s and Bavarian Inn also appearing in the colorful downtown holiday setting. “It seems the moment Christmas Town Ale launched, consumers tabbed it as a must-have seasonal brew. We sold all our inventory by early December last year, so we significantly increased our 2014 production to handle the sales excitement Christmas Town Ale generates.” says Maher Sarafa, Brand Marketing Director of Frankenmuth Brewery.
Frankenmuth Brewery distributors state-wide nearly doubled their orders from last year to keep up with anticipated demand, with most allocated to Metro-Detroit area store chains, bars and restaurants. “Last year’s inaugural release of Christmas Town Ale drew unanticipated crowds to the brewery and is a testament to Frankenmuth’s undeniable identity with the season.” says Ryan Buchinger, General Manager of Frankenmuth Brewery. “Toasting the holidays with a Christmas Town Ale is as natural as drinking a pint to celebrate St. Patrick’s Day.”
About the Frankenmuth Brewery
Frankenmuth Brewery was founded in 1862 and is Michigan’s original craft brewery. Today, the Frankenmuth Brewery is a destination brewery with a full-service restaurant and banquet facility serving an American-style lunch and dinner menu and showcasing two outdoor patios overlooking the Cass River. The Frankenmuth Brewery produces and serves a variety of award-winning American and traditional German craft beers available in retailers throughout Michigan as well as in areas of Ohio, The Frankenmuth Brewery is located in the bustling tourist town of Frankenmuth, MI at 425 South Main, Frankenmuth, MI 48734. For more information call 989-262-8300. www.frankenmuthbrewery.com