Wednesday, April 16, 2014

New Holland Brewing Releases Two Dragon's Milk Reserve Offerings in 2014

Written by  Paul Starr
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New Holland Brewing Co. is taking its top-selling year-round bourbon barrel stout – Dragon’s Milk – and setting it on fire. The Michigan-based brewery is distributing two “reserve” batches of Dragon’s Milk to markets around the country, beginning with the first of two reserve batches – Dragon’s Milk Reserve with Toasted Chilies shipping from New Holland’s production facility this week and hitting stores soon after. This reserve blend is aged with chili de arbol peppers in bourbon barrels for three months.
“This reserve batch of Dragon’s Milk was a brew we first brought to festivals and eventually to the Great American Beer Festival, where it won Silver in the Experimental category,” says Brett VanderKamp, president of New Holland. “Our festival-fans might remember it as ‘Smaug’s Breath’ but in market you’ll see it as Dragon’s Milk Reserve with Toasted Chilies, even though it’s essentially the same recipe.”

In late fall 2014, the second Reserve offering will be released – Dragon’s Milk Reserve with Raspberries. A different slant on the barrel-aged stout. Using the tartness of raspberries against the rich, deep vanilla notes of the stout.

“The raspberry Reserve is equally amazing,” says VanderKamp. “It will definitely appeal to those who love that tangy tartness of raspberries and those who are a little scared of the chilies,” he laughs.

First released in 2001, Dragon’s Milk was one of the early bourbon barrel-aged stouts in the US. The barrel-aging scene has since exploded. Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a recent silver medal in the 2013 Brussels Beer Challenge.

In 2011, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 2,000 oak barrels can reside at one time.

“We’re excited about these two limited-release offerings,” says VanderKamp. “It has been important to us to offer Dragon’s Milk year round. Even though it is a time- and labor-intensive brew, we feel like it needs to be a flavor profile available to our fans whenever they want it – for those big and small celebrations in life. But we’re also looking forward to offering these two fun, smaller runs of the Dragon’s Milk Reserve. We believe they will make our fans proud and encourage them to stop and enjoy the moment.”

To find Dragon’s Milk Reserve in your area, use our Beer & Spirits Finder or ask your local retailer.


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About New Holland Brewing Co.

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.

New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.

With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.
Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.