Friday, January 13, 2017

First Look: New 12 oz. Oatsmobile Can, Shipping Spring 2017

Written by  Paul Starr
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bells oatsmobile ale can article

Bell’sOatsmobile is heading to the canning line in 2017.
Beginning in the spring, Bell’s hop-forward American Pale Ale will transition away from bottles as existing packaging materials are used up.

Twelve-ounce cans, packaged in six-packs, will ship to all areas Bell’s distributes to.

“Dry-hopping gives this beer incredible aroma, and the oats lend a lighter, wonderful body. It’s accessible to a variety of tastes, but still unique” said Laura Bell, Bell’s Vice President and Co-owner.

This new packaging will make it even more approachable since many places do not allow glass, especially outdoors.

Oatsmobile uses a blend of classic and modern Pacific Northwest hops. Malted oats give this session beer body that is normally not found in other lower-ABV beers.

Oatsmobile will be the sixth Bell’s beer to be offered exclusively in cans (and on draught).

It was first brewed as Oat Ale in 2013 and later as Boiling Pot Pale Ale at Bell’s original brewery in Kalamazoo. It was released as Oatsmobile when it joined Bell’s year-round packaging lineup earlier this year.

For more information and for updates, keep an eye on Bell’s website, bellsbeer.com, or join them on social media.

For help finding Bell’s Oatsmobile near you, please visit the Bell’s Beer Finder or contact your preferred local retailer.
Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.