Friday, April 25, 2014

New Holland Launches New Craft Spirits Offerings with Spring 2014 Releases

Written by  Paul Starr
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This year, New Holland Artisan Spirits in Holland, Michigan is putting its Prohibition-era still to work, with the release of three new spirit offerings. The award-winning creator of craft beer and artisan spirits will release an orange liqueur – Clockwork Orange and two barrel-aged offerings –Knickerbocker Barrel Gin and Barreled Hatter Royale starting this spring.
“For New Holland, distilling has always included exploration of flavor, process and barrel aging,” said Brett VanderKamp, president and co-founder of New Holland Brewing Co. & Artisan Spirits. “Knickerbocker gin and Hatter Royale, our hopped whiskey, have been standouts in our spirits line-up and after some very small-batch barrel-aging of these brands, we knew we had to find a way to share them with more people, so they could enjoy these unique flavors.”

While Knickerbocker and Hatter Royale are familiar names in the NHAS line-up, the distillery’s release of Clockwork Orange, an orange liqueur, is something altogether different.

“Citrus flavor is a bedrock of classic cocktails, and traditionally, the best orange liqueurs have been imported from France,” says vice president of sales and marketing, Fred Bueltmann. “Necessity is the mother of all invention I guess, and since our pub is limited by law to only serve the spirits we make, we set out to make the best American craft orange liqueur we could imagine.”

Clockwork Orange has been behind the bar at New Holland for years, however, the wonderful play off of the citrus and spices, are now available to the distillery’s entire market.

Bueltmann goes on, “Plus, I’ve got to tell you – a margarita made with Hatter Royale and Clockwork Orange – it’s a thing of beauty.”

Other spring spirit releases includes the patriarch of New Holland’s whiskey program, Zeppelin Bend – a straight malt whiskey – that’s popularity has led to two releases annually. This release of Zeppelin Bend is particularly special, as it is the last batch that was made on NHAS’s original still, which now resides at the downtown Holland pub for micro-distilling.

There’s also Bill’s Michigan Wheat Whiskey – a nod to local agriculture, made with wheat grown and malted in our state of Michigan and named after distilling icon, Bill Owens; and Double Down Barley Whiskey, our first offering from our now popular Brewers’ Whiskey series, will be sporting a new label along with finding its way into 750ml bottles.

“Since 2005, New Holland Artisan Spirits has been doing important work,” says VanderKamp. “Creating drinks that elevate everyday occasions into unique experiences. Art can change the world. That might sound a little lofty, but we really believe when people taste what we create, it will change their understanding of what spirits can be.”

For a full list of New Holland Artisan Spirits visit HERE. To locate New Holland Artisan Spirits near you – use their Beer & Spirits Finder.


About New Holland Brewing Co.


New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.

With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.