Wednesday, August 05, 2015

New Holland Brewing & Carhartt Collaboration Beer, The Carhartt Woodsman, Gears Up For 2015 Return

Written by  Paul Starr
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In 2014, Carhartt, America’s legendary work wear brand since 1889, and New Holland Brewing Co., brewers of craft beer and spirits, collaborated on a brew crafted to celebrate the 125th anniversary of the iconic clothing manufacturer and pay tribute to the hard-working people who wear the brand. The brew was a success, thanks to the shared values of the Michigan-born companies, and is scheduled to come back for a mid-September seasonal release, with even broader distribution and stronger availability.
“We couldn’t be more excited about the continuation of this project,” says New Holland president and founder, Brett VanderKamp. “The Carhartt Woodsman remains an easy going, session-strength pale ale with a unique signature from barrel aging.”

New Holland VP of Brand and Lifestyle, Fred Bueltmann, echoed this excitement, “The conversation and connection we all felt from this collaboration was really remarkable. It made so many people happy that we all agreed we had to bring back the beer and continue our toast to craftsmanship.”

A sneak preview of the beer happens this week, August 4-6, at the Outdoor Retailer Show in Salt Lake City, Utah. New Holland and Carhartt will be onsite at this show for beer sampling, book signings of Bueltmann’s “The Beervangelist’s Guide to the Galaxy”, and to raise a glass to this remarkable collaboration.

The public launch of the beer will kick off in mid-September with a series of events from Detroit to Denver, as the beer once again makes its way to the Great American Beer Festival, Sept. 24-26. More information to come on stops in Michigan, Missouri, and Colorado.

The Carhartt Woodsman, Barrel-Aged Pale Ale, will release in states across the country, wherever New Holland is sold, in September 2015, and be sold until supplies last. Beer description: Locally-grown Cascade hops bring a brightness to this barrel-aged American pale ale. Malt sweetness and toasted oak combine for a smooth, refreshing finish. Pairings: Burgers, BBQ, and a job well done.

 

About New Holland Brewing Co.

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.