Thursday, January 08, 2015

Kalamazoo Beer Week Returns for Year Five, January 10-17

Written by  Paul Starr
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Kalamazoo Beer Week, initiated and organized by Kalamazoo based Imperial Beverage and Tourism entity Discover Kalamazoo, will return for its fifth year in January, 2015. Dubbed KBW by repeat participants, the weeklong series of events features craft beer activities and educational events at bars, restaurants, and gourmet retail locations.
KBW 2014 was one for the record books. We hosted over 200 events in an 8 day period, survived a polar vortex and debuted the lovable Kalamazoo Beer mascot.
New in 2015:

KBW Merchandise

  • Pick up a hoodie or a t shirt for the fifth anniversary KBW from participating restaurants and retailers.

Watch for Billboards

  • Let us tempt your tastebuds with billboards around town, touting the participating locations and breweries!

Hotel Room Packages (http://www.kalamazoobeerweek.com/lodging-10)

  • Local hoteliers have put together packages for visitors. Most include late check out, gift bags, or entries to events.

Blog—Open to any participant to contribute!

  • Answer 6 of 20 questions, submit a photo, and you, too could be featured on the KBW Blog!

Untappd Badge

  • If you are already a craft beer lover, you know about the great social media site “Untappd”. Unlock your KBW Badge by checking into two or more KBW locations.

What Kalamazoo Beer Week is NOT
KBW isn’t a for-profit entity driving consumers to a third party site for a gathering of thousands under a tent. It’s not intended to pull consumers away from the places where craft beer is already appreciated. Instead, these events are fashioned for the sole purpose of craft beer appreciation, consumer education, and experiential learning in the breweries, brewpubs, restaurants and retail locations. “There is no limit to how fun—and sometimes quirky—these events will be. We encourage host locations to plan events that are centered around craft beer and fun. We invite speakers to present that will appeal to those that might identify as “beer geeks.” In some cases, we’ve had movie, bowling, or bingo nights with our brewers. Very little is considered off the table when planning beer week events,” says Anne Drummond, Imperial Beverage Marketing and PR Director.

The working model: every event must feature craft beer as defined by the Brewers Association, and each must be programmed, offering a presentation by the brewery or brewery representative. These events take place in breweries themselves, or where craft beer is sold or consumed. Of this model, Imperial Beverage’s Regional Sales Manager Peter Meloche says, “Having the person that made the beer, or a representative of the brewery itself, adds to the authenticity of the events, and makes them more desirable for attendees. They’ll be able to interact with staff of breweries from Michigan (and as far away as California or New York); people that they wouldn’t otherwise have the opportunity to meet.”

Paul Starr

Paul Starr

Paul Starr is the creator of the I'm a Beer Hound and one of the organizer and the driving force behind Art & Craft Beerfest, Lansing Beer Fest, Beerfest at the Ballpark Spring & Fall. When he's not working on Beer Hound he's probably watching the Lions, Tigers or Red Wings. Being a recent new Dad of twins, he doesn't have much extra time these days for mischief.